The Birth Worker’s Website Checklist: Everything You Need to Get Online With Confidence

As a birth worker—whether you’re a doula, midwife, childbirth educator, lactation consultant, or postpartum support specialist—your presence, wisdom, and heart-centered service are deeply needed. But in today’s world, one of the most powerful ways to extend that support beyond the birth room is through your online presence.

Having a professional, clear, and aligned website isn’t just about looking polished—it’s about connection. Your website is often the first experience a potential client has with you. It's where trust begins, where your energy shines, and where your mission becomes tangible.

If the thought of building a website overwhelms you, you’re not alone. That’s why we’ve created this Birth Worker’s Website Checklist—to help you get online with clarity, ease, and confidence.

1. Choose Your Platform Wisely

There are many website builders out there—WordPress, Squarespace, Wix, and others. The right one for you depends on your budget, tech comfort, and customization needs.

• Squarespace is great for all-in-one simplicity and elegant templates.

• WordPress offers tons of flexibility, but may require more tech support.

• Wix is beginner-friendly and has lots of drag-and-drop options.

💡 Tip: Choose a platform you feel comfortable updating on your own, or that your web designer can easily train you to use.

2. Secure a Custom Domain Name

Your domain is your web address (like yourbirthbusiness.com). It should be:

• Easy to spell and remember

• Ideally includes your name or service (e.g., "yourcitydoula.com")

• Consistent with your brand (avoid random dashes or long strings)

Purchase your domain through providers like Namecheap, Google Domains, or directly through your website platform.

3. Craft a Heart-Centered Home Page

Your homepage is where visitors decide whether they feel aligned with you. It should include:

• A warm, welcoming introduction to who you are

• A clear statement of who you serve (e.g., "Supporting expectant families in Portland through empowered birth experiences")

• A high-quality photo of you (smiling and approachable)

• A call to action (CTA) like “Book a Free Consultation” or “Explore My Services”

Your goal is to guide the visitor through your offerings, not overwhelm them. Keep it simple, authentic, and focused.

4. Define Your Services Clearly

Whether you offer birth doula support, prenatal education, postpartum care, or placenta encapsulation—spell it out.

For each service, include:

• What’s included

• Who it’s for

• The investment (optional but often appreciated)

• A call to action (like “Let’s chat” or “Book now”)

🌿 Be sure to speak in the language your clients use, not just professional terminology. "Support during early labor and beyond" might land better than "continuous perinatal presence."

5. Include an “About Me” Page That Connects

People don’t hire birth workers—they hire people. This is your chance to share your story, your philosophy, and what led you to birth work.

• Write in the first person

• Include a headshot or lifestyle image

• Share your credentials and your “why”

• Keep it conversational and genuine

This is one of the most visited pages on birth worker sites, so give it some heart!

6. Create a Simple Contact Page

Make it easy for potential clients to reach you.

Your contact page should include:

• A form with fields like Name, Email, Due Date, and Message

• A direct email address (some people prefer to write you personally)

• Your general service area (city, region)

• Social media links (if you’re active)

✨ Pro tip: Automate a confirmation message after someone submits a form—it reassures them their message went through.

7. Build Trust With Testimonials

Birth is intimate. People want to know others have had positive experiences with you.

Add testimonials from past clients (with their permission), ideally with:

• Their first name and city

• A brief story or sentence about their experience

• Optional: a photo or initials if anonymity is requested

Don’t have testimonials yet? Consider asking a past client for one or swap services with another professional for mutual reviews.

8. Start With a Blog or Resources Page (Optional but Powerful)

You don’t need a blog to launch, but having a space for helpful content shows you’re knowledgeable and supportive—even before someone hires you.

Post ideas:

• “5 Things to Pack in Your Birth Bag”

• “What to Expect from a Doula Consultation”

• “Preparing for Postpartum Rest: A Gentle Guide”

It also helps with SEO (Search Engine Optimization) so more local families can find you.

9. Mobile Optimization & Accessibility

Your website should look great and function smoothly on phones and tablets. Many people will visit your site from their mobile device.

Make sure:

• Text is legible

• Buttons are easy to click

• Pages load quickly

• Colors and fonts are easy to read for all eyes

✅ Use tools like Google’s Mobile-Friendly Test to check your site.

10. Bonus Touches to Elevate Your Site

Once the basics are in place, consider adding:

• An FAQ page to address common questions

• A scheduling tool (like Calendly or Acuity) to streamline consults

• A free resource (like a birth plan template) in exchange for email sign-ups

• Your Instagram feed to keep things fresh and personal

In Closing…

Your website is your virtual handshake—it should reflect you. Not just what you do, but who you are. As a birth worker, your warmth, empathy, and passion for care are your superpowers. Let that come through in every corner of your site.

Take your time, follow the checklist, and remember: it doesn’t have to be perfect to be powerful. It just needs to be you.

You've got this. 💜